an inspired brand story.

Finding Inspiration in Every Turn

Founded by Bondi Local - Alex Nieuwenhuys in 2018, Alex's focus was to deliver a brand that represented her love of travel,  style, design and paying homage to her European roots.

This Australian brand and Small Business Startup has developed a national following with plans to expand across the Pacific and then Globally by 2021.


rhodin. is the result of Alex's obsession with Travel and Tourism - having worked as a Sales & Marketing Director for some of the worlds largest travel brands. Some say it is an interesting combination and crossover - however with Alex's background - she wanted a collection that you can easily pack to feel beautiful and effortless during your travels. 

 The current product lines feature Sunglasses, Earrings and her Woven by Rhodin pieces with a new line coming in 2022 - that promises to anchor rhodin. into the travelluxe mindset.

welcome to rhodin.

 #rhodin #rhodinbeauty #rhodinstyle #rhodinvip

Contact us:

bondi based.

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rhodin. is a family inspirational bunch of creative personalities - from Swedish beginnings to putting down Australian Roots. 

This lifestyle label was born in Bondi, a community of creatives, trends, incredible landscapes and seasons.

We hope you enjoy our pieces - both handpicked and designed.

Our Shades are aligned to a community who loves to make a statement.

Our Jewellery is a beautiful complimentary piece that adds a little something to your day.

Our Woven by Rhodin pieces are designed in Australia and made by our team in Bali. Chic yet simple.

We hope you enjoy our aesthetic and welcome any feedback you have.

A little piece of background on our main inspiration below.
Welcome to rhodin.


The inspiration behind rhodin. comes from the era of an amazing lady named Anne.

A true lady whose style ran across the decades from the 30s...she was an entertainer, a style maven, a model,

a mother and most of all my beloved Nan.

She loved her family, holidays, afternoon cocktails and telling tales.

I miss her - this is for you Nanny Rhodin xxxx

p.s her eyewear collection was amazing.